It has been an incredible year for Internet Advertising – with more and more businesses taking to mobile platforms, it has been a game of cat and mouse for advertisers who are constantly keeping up with change. The increase in the use of mobile platforms has seen a shift in advertising budgets go from traditional desktop browser advertising to mobile and tablet advertising. As the shift increases, what becomes of traditional banner advertising?
Traditional desktop banner advertising has been the core of many web advertisers for many years now. Recent trends have shown banner ads to be more innovative and more direct in their target audiences, therefore banner ad designers have had to be quick on their feet and adapt to change as change happens.
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